Notes from the foundry.
Practical writing on listing video, photos and social media, for agents who want their listings seen.
Why a $50 tour looks cheap and a $2,000 scan feels cold
Buyers decide in seconds. Here is what the two common options get wrong, and what the space between them looks like.
Read the articleWhich photos to send for a great orbit
You do not need a shoot. You need coverage. A short checklist.
Read the articleWhat makes a listing Reel actually work
Format, captions and the first two seconds.
Read the articleSend us the address.
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